Aviation Marketing

We provide a highly targeted boutique e-marketing service specifically designed for the aviation industry.

We specialise in the design and distribution of email marketing campaigns utilising our bespoke in house database to place your marketing message directly and cost effectively to your specific target market. This service is of specific interest to all aviation support businesses.

Our customer base is worldwide, from China to the USA and covers all sectors of the aviation industry, including – aircraft availability and remarketing, insurance, legal services, crew training, conferences and events, maintenance facilities, and aircraft spares.

The Database

Our database ACC-Ops is our own bespoke system containing over 13,000 global airline contacts and 12,000 aviation support contacts, with fleet data is updated electronically on a monthly basis. All our contacts are categorised by name, title, department, job function, country, fleet, aircraft type, and more, enabling us to quickly filter and match our contacts with your specific target audience, so your marketing message is delivered to exactly the right people, and at the right time to create maximum impact.

Database Management

We run a positive database management policy where we continuously update our data to preserve the quality and privacy of all contacts. Contact data is sourced by us from personal relationships with airlines and support organisations, making our in house database one of the most detailed and comprehensive in the industry.

Campaign Design

Our campaign designers are highly experienced in creating HTML designs which are specifically optimised for today's email platforms and environment.

Report & Analysis

As part of our service we provide full post distribution report and analysis on each campaign.

“Email marketing typical response rates average around 3 to 4 per cent” (BusinessLinkGov, 2011). ACC Aviation recorded an average response rate of 12.3% for their customers in 2011.

“MacCarthy Aviation has seen a dramatic increase in the number of enquiries received since using the ACC direct marketing service, resulting in several orders from new customers. Using ACC is a very cost effective way of promoting our capabilities to specific industry personnel who we have not had exposure to previously.”

Next: Operations Support